Research, efficacy, trust and safety have always been Rilastil’s distinctive values. It is important to communicate these values in a new and memorable way, thus respecting their authenticity. The re-branding of Rilastil, planned and implemented by Giuseppe Ganassini, has the aim of showing the essence of the Brand is a new light.
Rilastil è una marca storica, ricca di valori distintivi che non vanno assolutamente persi, ma solo strutturati in maniera strategica, con un occhio di riguardo alla comunicazione. Ricerca farmacologica, efficacia, fiducia e sicurezza sono valori autentici e costituenti il DNA di Rilastil, da sempre. Importante è comunicare questi valori in modo nuovo e memorabile rispettandone l’autenticità. Il re-branding di Rilastil, pensato e voluto dal Dott. Giuseppe Ganassini, vuole mostrare sotto una nuova luce, moderna ed efficace, la vita e l’impegno di persone vere e un’avventura lunga 70 anni, vissuta in Italia, a Milano.
Έρευνα, αποτελεσματικότητα, εμπιστοσύνη και ασφάλεια ήταν πάντα οι διακριτές αξίες της Rilastil. Με σταθερές βάσεις και σεβασμό στην ιστορική αυθεντικότητα των αξιών, η ταυτότητα της Rilastil εκσυγχρονίζεται και αναδημιουργείται. Το re-branding, υπό σχεδιασμό και υλοποίηση από τον Giuseppe Ganassini, έχει σαν στόχο να αναδείξει τις αξίες που πρεσβεύει η Rilastil με μια σύγχρονη οπτική.
Rilastil es una marca histórica, rica en valores distintivos que la hacen diferente.
La investigación farmacológica, la eficacia, la confianza y la seguridad son valores auténticos y componentes del ADN de Rilastil. Es importante comunicar estos valores de una manera nueva y memorable, respetando su autenticidad.
El re-branding, concebido y diseñado por el Dr. Giuseppe Ganassini, tiene como objetivo mostrar una nueva visión, más moderna y efectiva, de la vida de personas reales y de la aventura de 70 años vivida en Milán, Italia.
La recherche, l’efficacité, la confiance et la sécurité ont toujours été les valeurs distinctives de Rilastil. Il est important de communiquer ces valeurs d’une manière nouvelle et mémorable, en respectant leur authenticité. Le rebranding de Rilastil, planifié et mis en œuvre par Giuseppe Ganassini, a pour but de montrer que l’essence de la marque est une nouvelle lumière.
Our history
Domenico Ganassini had the basilar talent of chemical biologist: the one of being born to become a scientist...
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Our research
The product undergoes a Patch Test, a diagnostic method used to identify whether a substance that comes in contact with the skin is causing contact dermatitis.
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Our resposibility
At Rilastil, being Responsible means being committed to reduce our impact on the planet and being aware that every product of innovation - from packaging to formulas - can make a difference.
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